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Generator B2B eCommerce Solution

The Generator

Have a comprehensive B2B eCommerce website, ERP, and all-in-one solution full of features, functionalities, and benefits.

Powerful Solutions for Interactive eCommerce, Sales, and Marketing

The relationship between manufacturers, distributors, and retailers is now and forever directly interconnected by the information age.

Suppliers and catalogers need to effectively manage branded content and media production workflow across multiple channels of print and digital formats. Manufacturers and distributors need to support retailers with the highest quality product information data and communicate more effectively using multiple channels.

Today’s Customers Need More Information

Consistently presenting customers on all levels with impressive, accurate, and timely product content, delivered simultaneously across multiple channels of sales and marketing media, is the key to creating a cohesive and supportive network of suppliers and retailers.

Generator Flow Chart
Management Highlights
  • Maximize efficiencies with product data in one central repository
  • Re-purpose and effectively coordinate product information consistently across multiple sales channels
  • Instantly create a Business to Business website (B2B) with every world-class feature
  • Increase sales and streamline the process in market channels, including Amazon, eBay, Reverb, etc.
  • Improve your customer buying experience and brand loyalty
  • Instantly create dealer websites, or in-store sales kiosks, complete with their own branding and prices
  • Manage and deliver consistent product data feed for up to thousands of dealer websites – simultaneously
  • Reduces digital and print development time and cost by up to 90% Immediate real-time for e-publishing media production
  • Effectively and accurately manage product content for simultaneous internet and print production Reduce costs in sales, marketing, and IT
  • Simplified flow of product information between departments throughout the enterprise
  • Significantly shorten the product time-to-market cycle
Content and Product Information Management

  • Enter product information one time that can be instantly repurposed
  • Automatically generates both print and web images from a single image file
  • Detailed product descriptions, bullet points, notes, videos, and spec sheets can be added to any product
  • Product information updates happen instantly, ensuring accuracy and uniformity
  • Coordinate all product information consistently across channels
  • Create informational and landing pages

Enterprise Order Management​

  • Generator Enterprise Order Management is your business operating system for efficiency and productivity, while constantly driving sales, cost savings, and improved margins
  • A rich feature system that includes order management, multichannel management, inventory management, purchasing, insightful reporting, and analytics
  • Designed to move orders quickly and efficiently from capture to warehouse and ultimately fulfillment, the customer remains the center of your operation at all times
  • Smoothly coordinates order management across sales and fulfillment channels
  • Intuitive order pick tickets allow orders to be pulled in a logical flow based on the items warehouse location
  • Set employees and sales representatives to specific tasks or pages within the order process to perform roles or functions
  • Beginning to end, a streamlined and effective order management process for your business

Business to Business eCommerce

  • Visitors see products in detail with list prices – only logged in customers see dealer pricing and customer specific cost prices
  • Shop by “Today’s Deals” – Always be promoting your current sale and special items
  • Shop by “Brands” – Brand logos directly link to the products and shown by category
  • Shop by “What’s New” – Directly linked to your latest products
  • Shop by “Categories” – Shop fast, three click shopping
  • Shop by “Closeouts and Bargains” – Consistently sell discontinued, stagnate and B stock inventory
  • Shop by “Department” – Display products within the specific departments
  • Advanced search capabilities with AJAX search – Creates user-friendly and interactive searches
  • Quick order composer – Fast order entry, by model number and quantity
  • Customer specific prices – Customers see their own confidential specific cost prices
  • Quantity discount prices – Show price breaks for volume purchasing
  • Level pricing for specific groups
  • Customer specific cost prices
  • Show exact inventory levels, or traffic lights for stock levels: Green = in stock, Yellow = low stock level (call for availability), Red = temporarily out of stock
  • Applications for a customer accounts and terms – Fully customize your forms to easily get the exact information you need
  • Customer specific website preferences – Customers can personalize their website experience: favorite departments, order fulfillment, sort order, view mode, font size
  • Track orders – Customers and view orders with status and tracking information
  • View saved orders – Ability to view all orders, save and submit at any time
  • Multiple languages – Option to allow customers to shop in their own language
  • Multiple currencies – Option to allow customers to shop in their own currency
  • Two user view modes for product display – Grid or quick view
  • Export settings – Establish minimum orders, price levels, terms, payments, products, limits
  • Informational pages – Customize for any use
  • Analytics-enabled – Detailed reports that track website traffic in depth
  • Design your own custom B2B website look and feel – customizable website template
  • Mobile Friendly
  • View the website in multiple languages, and currencies
  • Administration permissions system defining access levels for roles and users
  • Batch import and export of catalog and customer information
  • Search engine friendly URL’s
  • Meta-information for products, categories, and content pages
  • Minimum Advertised Price (MAP)
  • Dropship with customer logo on packing slip
  • Place advertising banners on websites, track per click or by a designated length of time
  • Customer groups
  • Product bundles
  • Recently viewed and compare products
  • Shows cross-sell and recommended products

Digital and Print Module

  • Create product catalogs with accurate up-to-the-minute consumer or dealer prices
  • Produce print-ready media in substantially far less time, and more cost effectively than current methods
  • Reduce production time, and time to market by as much as 90%
  • Dynamically produce multiple forms of print and digital without the need for design software
  • Create digital catalogs with hyperlinks to website for instant ordering
  • Create sales flyers, price lists, postcards, order forms and more
  • Instantly produce price lists (dealer or consumer)
  • Dynamically created page numbers, headers, and footers
  • Automatic catalog page index
  • The Generator know where every item is on every page
  • Fully customizable page templates and layouts
  • Page tabs (colored) can be added to sections
  • Free-form module customizes recurring cell set-up
  • CMYK colors
  • PDF Output in multiple printer formats
  • Upload custom, informational or advertising pages into your catalogs

Dealer eNetwork

  • Your products, instantly appear on reseller websites complete and up-to-date, with the resellers’ personal branding and pricing.
  • Easily manage your product feed from the central data repository admin, delivering consistent and specific product content to up to thousands of reseller websites simultaneously.
  • Data feed shows complete descriptions, images, prices, stock levels (optional), sale items, video, and audio clips, PDFs, cross-sells, and up-sells.
  • Shorten product time to market. Products, promotions, sale items, and data updates appear instantly on reseller websites.
  • Provides instant world-class websites with every big box store feature that your reseller needs to effectively sell online.
  • Compound your sales promotions by instantly placing new products and sale items onto your dealer’s website home page.
  • The Generator central repository contains all your inventory items, you control reseller approval for brands and products.
  • Self-service sign-up process. Your reseller applies from a link on your website or from your email, you approve them, they log in and add a logo and price margin to the website that comes complete with all authorized products.
  • Websites can be offered for a low cost, for achieving a set sales volume, or free to resellers.
  • Advertising banners can be sent from the Generator to the websites, for products, brands, or vendors. Ads can be either sold per click or for a designated length of time, creating additional promotions or revenue streams.
  • Help resellers to better sell your products by providing them with the right product data and online solutions to succeed.

CRM – Customer Relationship Management

  • Leverage a complete view across the entire customer life-cycle to optimize your relationship with each individual customer
  • Phone system integration with auto-dialing, to increase call contacts and speed efficiency, complete with call logging, time, date, and notes
  • Role-based defined roles and permissions for user, such as what they can get access to and what level of access they are allowed for each page.
  • Automated Sales Cycle – schedule a cycle of automated emails and targeted information to specific customers increasing contact between your sales calls
  • Lead management to build prospects into customers
  • Easily view detailed customer account history, active orders, and most purchased items
  • Compile sales representative call lists Logs customer emails with notes
  • Product specific and price level quotes
  • Task scheduling and calendar
  • Intuitive reporting and dashboard

Vendor Connect Portal

  • Vendor Connect is a secure portal for vendors within the Generator for integration with products and purchasing
  • Vendors can log in to upload and maintain their product content and data
  • Products uploaded by vendors are held in a staging area to be approved and finalized
  • Reminder emails can be automatically sent to vendors on a timed basis requesting their assistance for updating their product data
  • Our distributed order orchestration enables companies to smoothly process orders to multiple vendors for fulfillment
  • Optimizes enterprise-wide inventory
  • Delivers speed to market

Generator Features

  • Comprehensive: The Generator is an innovative suite of modules that provide comprehensive applications to better manage all aspects of the business
  • Scalability: Flexible and customizable with a company’s needs, allowing it to grow with the company as it expands
  • Automation: Able to automate many of the redundant processes that are traditionally done manually
  • ROI: Affordable for any size business. Cost-effective system and operational efficiencies that save significant time and money overall
  • Collaboration: Enables collaboration between departments, allowing for more streamlined, efficient, and effective workflows
  • User Experience: Provides a user-friendly interface and experience for employees, customers, and partners for easy utilization
  • Integrations: Integrates with hundreds of other existing systems, allowing for a seamless flow of data and information
  • Globalization: Global ready with multiple languages, currencies, value-added tax (VAT), country of origin, and Harmonized Tariff Schedule (HTS) codes
  • Analytics: Data-driven insights, analytics and reporting capabilities that allow businesses to make more informed decisions
  • Data Security: PCI compliant enterprise-level secure environment for the data storage and processing of large volumes of orders
  • Fast Flexible Deployment: With over 20 years of experience, we are committed to working with your team to ensure swift and efficient deployment

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