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Generator All-in-One Platform

With the Generator all-in-one platform, you don’t have to have multiple systems to get the very best in next-generation multichannel sales capabilities, resourceful management, and omnichannel marketing automation.

The Generator includes all the elements you need to run your business using one platform. The Generator features a built-in CRM, Email Marketing Tools, Marketing Automation, Automatic Drip Campaigns, Multi-Store eCommerce, Vendor Connectivity, Print Catalog Production, Online Catalogs, Content Publication, Inventory Management, Warehouse Management, and much more.

With over 25 years as trusted software developers to small to medium sized business suppliers and retailers, we’ve walked in your shoes and know the smallest details in creating the right business-building tools required to thrive, like advanced pricing controls, multi-store eCommerce, marketplace sales connections, catalog creation, sales flyers, price list builder, email marketing, automated sales cycles and drip marketing, CRM, form builder, page builder, vendor data connect, currencies, languages, advanced search technologies, and much more, all built-in as one powerfully integrated B2B / B2C / B2B2C / B2B2X offering. 

The Generator platform has all of these features and more for maximizing your business. Our platform allows you to integrate other components as well. Imagine not having to worry about making sure all of these components work together. With the Generator, we make your job more manageable. In addition, the Generator seamlessly integrates with popular accounting software, including Quickbooks, Sage, and more.

Managment Highlights

  • Maximize efficiencies with product data in one central repository
  • Re-purpose and effectively coordinate product information consistently across multiple sales channels
  • Instantly create a Business to Business website (B2B) with every world-class feature
  • Increase sales and streamline the process in market channels, including Amazon, eBay, Walmart, Reverb, and more.
  • Improve your customer buying experience and brand loyalty
  • Instantly create dealer websites, or in-store sales kiosks, complete with their own branding and prices
  • Manage and deliver consistent product data feed to UNLIMITED websites – simultaneously
  • Reduces digital and print development time and cost by up to 90%
  • Immediate real-time for e-publishing media production
  • Effectively and accurately manage product content for simultaneous internet and print production
  • Reduce costs in sales, marketing, and IT
  • Simplified flow of product information between departments throughout the enterprise
  • Significantly shorten the product time-to-market cycle

Content and Product Information Management

The Generator offers a centralized hub for product information, digital assets, and content for working on websites, catalogs, brochures, ads, price lists, order forms, and other sales and marketing materials.

This interactive combination effectively simplifies the process of content creation, and customization, removing redundancies and speeding up publication time – which ultimately reduces production time and all associated costs.

The Generator system’s single source of truth ensures that the information is always correct and up to date, resulting in a more agile and efficient workflow that intuitively connects with all of the company’s sales and marketing channels.

  • Enter product information one time that can be instantly repurposed
  • Automatically generates both print and web images from a single image file
  • Detailed product descriptions, bullet points, notes, videos, and spec sheets can be added to any product
  • Product information updates happen instantly, ensuring accuracy and uniformity
  • Coordinate all product information consistently across channels
  • Create informational and landing pages

Enterprise Order Management

  • Generator Enterprise Order Management is your business operating system for efficiency and productivity, while constantly driving sales, cost savings, and improved margins
  • A rich feature system that includes order management, multichannel management, inventory management, purchasing, insightful reporting, and analytics
    Designed to move orders quickly and efficiently from capture to warehouse and ultimately fulfillment, the customer remains the center of your operation at all times
    Smoothly coordinates order management across sales and fulfillment channels
  • Intuitive order pick tickets allow orders to be pulled in a logical flow based on the item’s warehouse location
    Set employees and sales representatives to specific tasks or pages within the order process to perform roles or functions
  • Beginning to end, a streamlined and effective order management process for your business

CRM – Customer Relationship Management

As a business leader, you are well aware of the importance of having a good Customer Relations Management system (CRM), to stay informed on your entire sales process. The Generator CRM is a powerful tool for creating a successful sales team, as it ensures that customer relationships are tracked properly and managed effectively.

With the Generator CRM system, managers and sales teams can easily track all customer interactions, including emails, phone calls, B2B website browsing history, marketing campaigns and other forms of contact. This helps sales teams to better understand their customers’ needs and preferences, and to tailor their sales strategies accordingly. Additionally, a CRM system can help sales teams to identify potential leads and opportunities, and to track the progress of their sales efforts.

The Generator CRM system helps to streamline the sales process, making it easier for sales teams to close deals. By having all customer information in one place, sales teams can quickly access the data they need to make informed decisions. This helps to reduce the amount of time spent on administrative tasks, allowing sales teams to focus on what matters most: closing deals.

Generator CRM Features

✓ Contact Management: Store and manage contact information, such as customer names, addresses, phone numbers, and email addresses.
✓ Lead Tracking: Track leads from initial contact to various sales stages to conversion.
✓ Automation: Automate tasks such as phone dialing, emails, email campaigns, B2B website browsing history, customer segmentation, and lead scoring.
✓ Campaign Management: Create and manage marketing and automated drip sales campaigns.
✓ Customization: Customize the system to meet specific business needs.of the sales team, sales pipeline specifics, and management
✓ Customer Support: Provide customer support via phone, email, or chat.
✓ Integration: Integrate with hundreds of other existing systems, allowing for a seamless flow of data and information
✓ Social Media Integration: Integrate with social media platforms to monitor customer conversations and respond to inquiries.
✓ Reporting and Analytics: Generate reports and analyze customer data to gain insights.
✓ Security: PCI compliant enterprise-level secure environment for the processing and storage of data

Generator Vendor Connect Portal...You Need It!

Vendors save you time and money by eliminating tedious data entry for your product managers, while helping to guarantee that each vendor’s product information is always up-to-date.

Vendors log in to update their product information, including cost price, descriptions, images, bullet points, refinements, weights, dimensions, master and inner carton information, videos, drawings, or schematics.

Changes made by vendors to their product information are placed into a vendor data holding/pending area.

Products changed by the vendors are not changed on the website or in the Generator product database until approved by you for import or updating.

Vendor Connect Features

✓ End Redundancy: Each vendor has their own portal page to only view and update their own products
✓ Updating: Vendors are assigned their login information and a link to update their data
✓ New Uploads: Vendors easily upload the new product information into a provided import for your approval
✓ Reminder intervals: Set the number of days you want a vendor to check their data for updating and a reminder email will be sent
✓ New and Updated Data: The vendor’s new or updated data is held for your approval before final importing or updating
✓ Sale Items: Vendors can offer a discount or a sale price on items for a specific time period
✓ Speed to Market: Vendors uploading new products and updating current products increase sales and speed time to market

Business to Business eCommerce

The Generator B2B is the Next Level eCommerce Solution
Delivering an unparalleled experience for your business and your customers in every aspect, and every step of the way
b2b marketing strategies
Today’s business-to-business (B2B) buyers are busy professionals that prefer efficient time saving self-serve when possible and are increasingly more demanding. The bar is set high in their expectation of a productive fast-paced eCommerce process, and in how they want to work effectively with suppliers. The Generator ensures that these buyers, who are your customers, will have a superior buying experience by creating an intuitive, smooth eCommerce flow throughout their entire buying and fulfillment journey. The Generator is built from the ground up for B2B companies in need of more effective sales and marketing driven eCommerce touch points. The scalable platform can easily integrate with existing systems, and not only provides outstanding e-Commerce, but it also streamlines all related business workflows in the process, delivering greater efficiency and more cost-effective operations.

The innovative platform combines a comprehensive tech stack for inventory, order, and warehouse management systems. It is designed to meet the needs of growing businesses of all sizes, from small businesses to large enterprises. By combining inventory management (IMS) with order management (OMS) and warehouse management (WMS), the Generator ensures superior fulfillment processes. 

The Generator allows businesses to maintain accurate stock levels, manage orders efficiently, and track inventory in real-time. In addition, its powerful analytic tools provide insights into customer buying patterns, enabling businesses to make better decisions. 

Generator B2B is a complete solution, providing the tools and resources businesses need to manage their eCommerce operations from order inception to fulfillment.

Besides its many award-winning eCommerce features, the Generator B2B platform uses a second tech stack combination for product information management (PIM), digital asset management (DAM), and content management (CMS) to provide unmatched capabilities compared to other B2B eCommerce solutions. 

The PIM keeps all product information up-to-date, organized, and easily searchable, while the DAM ensures that staff have access to the latest images, videos, and other digital assets related to a product. 

The CMS component of the system manages web content, marketing campaigns, and other related tasks.

All of these powerful built-in features work together in effectively streamlining content related processes, making it easier to continuously improve information output, and for customers to efficiently find what they are looking to buy.

The Generator B2B is customizable to your specific business complexities and requirements, providing your business with the feature-rich functionality needed to excel in a wide range of industries, including wholesale, distribution, and manufacturing.

The Generator B2B eCommerce platform ensures your business is equipped to consistently exceed expectations and continuously reach your company’s next-level sales growth year after year.

Generator B2B eCommerce Features Include

Customer Experience B2B - Front End

Visitors View: Products are displayed in detail with retail prices
Customers: Customers “log in” to view their customer-specific prices and access features
Responsive Design: Modern design looks and functions great on all devices including phones, tablets, laptops, and PCs
Shop by “Department”: Display products within the specific departments
Shop by “Today’s Deals”: Always be promoting the current sale and special items for a preset length of time
Shop by “Brands”: Brand logos are directly linked to the brands; products are shown by category.
Shop by “What’s New”Dynamically created by date entered and set length of time as new; directly linked to the latest items
Shop by “Categories”: Shop ultra fast (3 clicks max), with the ability to upload category images.
Shop by “Closeouts and Bargains”: Consistently present and move overstock or B inventory.
Intuitive Advanced Search:  Faceted Search / Advanced Search Filtering / Predictive Search and full-text search service; delivers top performance and relevance
Search Suggestions: Intuitive drop-down menu of products is displayed and entered in the search field.
Quick Order Composer:  Fast, efficient order entry by model number and quantity. Search shows descriptions and display choices for unknown model numbers.
Customer Specific Prices: Customers see their own confidential specific cost prices.
Quantity Discount Price Breaks: Shows price breaks for volume purchasing.
Price Level Discounts: Set price levels for specific products and assign customers to those levels.
Show Exact Inventory Levels, or Traffic Lights: Display Stock Levels: Green = in stock, Yellow = low stock level (call for availability), Red = temporarily out of stock
Product Comparison Tool: Customers can compare products and view features and prices, side by side

B2B Customer Experience - Account Manager

Applications for Customer Accounts: Customizable forms for detailed customer information
Customized Responder Emails: Customizable auto-responder and email templates for all website customer contact points
Customer Specific Preferences: Personalized website experience sets specific categories on or off, back orders, fulfillment preferences, sort orders, and font sizes
Track Orders: Customers can view orders with status and tracking information
Order History: Ability to view all orders, save, and submit at any time. View all previously ordered products to build reorders faster.
Multiple Languages: The translation option allows customers to shop in a preferred language.
Multiple Currencies: The currency converter option allows customers to view prices in their own currency.
View Modes for Product Display: Grid (4 products across), list mode, or quick view
Informational Pages: Easily add additional informational pages customizable with a rich text editor (WYSIWYG)
Brand Landing Pages: Easily add landing pages featuring your brands’ hyperlinked products
International / Export: Establish minimum orders, price levels, terms, payments, and products shown
Set Buyers Access: Customers set up their account information, payment info, custom packing slip, user /staff / personnel access, and preferences

B2B Administration Experience

IMS / OMS / WMS Tech Stack: Combining inventory management with order management and warehouse management ensures a superior fulfillment process
PIM / DAM / CMS Tech Stack: The B2B platform uses a second tech stack combination for product information, digital assets, and content management
Website Tracking: Tracks and reports the products that are viewed by each customer on the website with the time and date
Previous Sales: Shows reps what products the customer has previously ordered in the past, and they are able to see all previous orders when building an order
Comprehensive Web Analytics: Detailed web data tracks and reports on unsold carts, website traffic, trends, and patterns in depth.
Customizable Website Templates: Easily create your own unique website design, look, and feel
Slideshow Banners:  Upload slideshow advertising banners with hyperlinks to products or pages
Advertising Banners: Additional revenue may be created by offering your vendors ads for their products and brands per click, or for a designated length of time
Social Media Links: Dynamically creates the ability to share your products on social media.
Customer Relationship Management: Built-in CRM tracks leads, prospects, and customers in detail throughout the entire pipeline and conversion process
Vendor Connect Portal: Allows vendors to provide you with product data, images, etc., speeding time to market while reducing costs.
Custom Access Levels: Set Staff and Sales Rep Access Levels – Grant specific staff levels to access sensitive information, or perform certain functions
Search Engine Optimization:  Dynamically created SEO-friendly product URLs. Further enhanced by customizing meta tags.

  • Visitors see products in detail with list prices – only logged-in customers see wholesale pricing and customer-specific cost prices
  • Shop by “Today’s Deals” – Always be promoting your current sale and special items
  • Shop by “Brands” – Brand logos directly link to the products
  • Shop by “What’s New” – Directly linked to your latest products
  • Shop by “Categories” – Shop fast, three-click shopping
  • Shop by “Closeouts and Bargains” – Consistently sell discontinued, stagnated, and B stock inventory
  • Shop by “Department” – Display products within the specific departments
  • Advanced search capabilities – Creates user-friendly and interactive searches
  • Quick order composer – Fast order entry, by model number and quantity
  • Customer-specific prices – Customers see their own confidential specific cost prices
  • Quantity discount prices – Show price breaks for volume purchasing
  • Level pricing for specific groups
  • Show exact inventory levels, or traffic lights for stock levels: Green = in stock, Yellow = low stock level (call for availability), Red = temporarily out of stock
  • Applications for customer accounts and terms – Fully customize your forms to easily get the exact information you need
  • Customer-specific website preferences – Customers can personalize their website experience: favorite departments, order fulfillment, sort order, view mode, font size
  • Track orders – Customers and view orders with status and tracking information
  • View saved orders – Ability to view all orders, save and submit at any time
  • Multiple languages – Option to allow customers to shop in their own language
  • Multiple currencies – Option to allow customers to shop in their own currency
  • Two user view modes for product display – Grid or quick view
  • Export settings – Establish minimum orders, price levels, terms, payments, products, limits
  • Informational pages – Customize for any use
  • Analytics-enabled – Detailed reports that track website traffic in depth
  • Design your own custom B2B website look and feel – customizable website template
  • Mobile Friendly -Fully Responsive Web Design
  • View the website in multiple languages, and currencies
  • Administration permissions system defining access levels for roles and users
  • Batch import and export of catalog and customer information
  • Dropship with customer logo on packing slip
  • Place advertising banners on websites, track per click or by a designated length of time
  • Customer groups
  • Product bundles
  • Recently viewed and compare products
  • Shows cross-sell and recommended products

Business to Consumer eCommerce

responsive design
omnichannel eCommerce
Cutting-Edge Solution’s Pro-Active B2C platform delivers the future of omnichannel eCommerce today, with all the tools you need for effective online sales and marketing. Pro-Active Websites offer world-class B2C eCommerce features, without the need for expensive plugins or third-party applications. One monthly fee is all you will ever pay. Compared to other eCommerce products, Pro-Active comes with more features and functionality. The platform performs by automatic feed listing your products and information in their most recent accurate forms in real-time. Pro-Active yields inventory turnover and sales returns by producing ongoing sales cycles.  Pro-Active is a high-tech eCommerce solution with one cost-effective price.

Feature List​

Order Information

  • View Orders
  • View Order Details
  • Edit Orders
  • View Rentals/Rent to Own Orders
  • Edit Rentals/Rent to Own Orders
  • Print Packing Slip
  • Print Invoice
  • Export Order Detail as CSV file
  • Export Orders as an XML file
  • Have unlimited order statuses (Pending, Processing, Shipped, etc.)
  • Have unlimited email templates (Customer Welcome, Order Responses, etc.)

Product Manager

  • Unlimited Categories and Products
  • Per Category SEO Page Title and Meta Tags
  • Per Category SEO Customize Page Heading
  • Cross Sell Products
  • Have unlimited brands/manufacturers with logos
  • Product Reviews can be moderated before they are posted
  • Product Expected Date (for pre-orders or low stock levels)
  • Set unlimited product options, such as color, size, material, and more
  • Import Products via CSV
  • Update Products via CSV
  • Import Product Refinements via CSV
  • Select Product Feeds from the Music Industry, Sheet Music and Books, General Merchandise, Door and Window Parts, Paint Supplies and More.
  • Export Categories
  • GPM (Gross Profit Margin) Manager allows you to set pricing based on GPM or percentage off.  


  • Unlimited Affiliate or Discount Codes
  • Unlimited Affiliate Organizations
  • Unlimited  Products can be placed on sale
  • Newletter Manager allows for unlimited newsletters 


  • View All Customers and Details
  • Reset Customers Passwords
  • Send Targeted Emails to Customers
  • Send Newsletters to Customers
  • Export Customers as a CSV file

Site Tools

  • Add Unlimited Informational Pages
  • Export Products to eBay in one click
  • Responsive website design
  • Dozens pre-loaded themes
  • Create and add your own pages
  • Rotating banner tool
  • Drop-down or horizontal menu option
  • Modify your own template files
  • Edit HTML and CSS via the admin panel

Site Settings

  • Select from dozens of pre-loaded templates
  • Default template customizer allows you to set the site colors to your choice
  • Upload the same or different logos for the site, packing slip, invoice, newsletter and favicon
  • Select either horizontal or vertical menu
  • Add custom links to the menu bar
  • Show categories and brands available on menu
  • Slide Show Banner with unlimited images with the ability to be linked to products, categories, pages and more
  • Add links to your social media pages with social media icons
  • Multiple Shipping Options, including live rates from UPS and USPS
  • Set Zone Rates, Table Rates, Free Shipping and Store Pick-Up
  • Payment Options from, PayPal, Net Terms, COD and more
  • Order Total Module can be customized specific to your needs
  • Can Set Multiple Tax Zones, Tax Rates, and Tax Classes
  • Can Enable or Disable Multiple Countries
  • Accept Multiple Currencies including US Dollar, Candian, British Pound and More

Site Configuration

  • Customize Store Settings, Shipping Address, Billing Address, and More
  • Disable Store for Maintenance with one click
  • Display Product Availablity
  • Set Manager Override Code
  • Allow Affliate Login
  • Google Analytics Code can be entered from Admin Panel
  • Set Number of Products per Search Results
  • Display Best Sellers
  • Recommended Products
  • Set Length of Time for New Product Age
  • Set Default Shipping Postal Code
  • Adjust Tare Weight for Packaging
  • Choice to Display Shipping Weight
  • Set Default Size of Small Images and Brand Logos
  • Set Stock to be subtracted from inventory
  • Set Re-Order Levels
  • eBay Export Tool
  • Allow Orders to Be InfoSynced to Vendors for Fulfillment
  • Set-Up Unlimted Drawings/Contest
  • Allow Google Checkout
  • Enable Scheduler For Teaching, Seminars, Appointments, and More
  • Create Staff Bio Pages
  • Enable Auto-Billing for items on repeat orders
  • Upload your logo and images at any time
  • Change website text using rich text editors
  • Create and edit email templates from the control panel
  • Works in all popular web browsers
  • Web-based control panel
  • Enterprise-grade network architecture

Site Statistics

  • View Number of People Online
  • Look at Best Sellers
  • See What Your Most Viewed Products Are
  • See Conversion Rates
  • Unsold Cart Manager
  • Order Statistics

Advanced Features

  • The website automatically calculates savings and percentages
  • Set a unique SKU for each product
  • Set stock on hand for each product option
  • Cookies save recently viewed items
  • One click packing slip and invoice creator
  • “Share This” link drop-down
  • Inventory & Stock Control
  • Per-product inventory levels
  • Detailed sales report shows products purchased ranking
  • Disables purchasing when out of stock
  • Export orders in Excel and XML
  • Shipping confirmation may be sent within order screen
  • User entered Gift Message
  • Create unlimited discount codes at percentage or dollar amounts
  • Editable Tax Rates settings
  • State-based tax zones
  • Country-based tax zones
  • Prices incl/excl tax
  • Tax rate displays in store
  • Tax shown on invoices, etc
  • Sell locally, nationally or internationally
  • Merchandising
  • Printable Catalog tool
  • Complete online checkout system
  • “Call for pricing” option
  • One click add to cart
  • Product comparison tool
  • Editable order status updates
  • Email/print invoices
  • Email/print packing slips
  • Customer address book
  • “Share this” pop-up box to social links
  • Create cross-sells for related products

Product Information Management

  • Sell physical and/or digital products
  • Create your own category structure
  • Individually add products
  • Bulk import your own products
  • Dynamically creates Class ID numbers
  • Parent/Child product capable
  • Description editing via Rich Text Editor
  • Description Preview Window
  • Embed YouTube videos in the product description
  • Sell/auction products on eBay
  • Built-in Image Gallery complete with thumbnails
  • Add downloadable PDF’s, spec sheets, audio & video clips
  • “Call for pricing” option
  • Built-in rental and lease-to-own module
  • Create product subcategories
  • Export products for a bulk update in Excel
  • Create manufacturers with logos
  • Add products to unlimited categories
  • Recently Viewed Products saved in cookies
  • Sort By Price
  • Sort by Brand/Manufacturer
  • Sort by Description
  • Specify individual item cost
  • Gross Profit Margin Manager by brand, category, or global settings
  • Items placed on Special appear on Home Page
  • Edits allowed for taxable or non-taxable items
  • Product availability settings
  • Select in-store or online-only options
  • Enable free shipping on a global or per-product basis
  • Create your own unique product bundles

Payment Modules

  • AIM and SIM Modules
  • First Data Payeezy
  • Manual Credit Card Capture
  • Credit Card + Gift Card
  • Cash on Delivery
  • iPayment
  • Check/Money Order
  • PayPal Website Payments Pro (US) Direct Payments
  • PayPal Express Checkout
  • PayPal Website Payments Standard
  • 2CheckOut
  • PSiGate
  • SECPay
  • Skipjack Financial Services
  • Google CheckOut
  • Check or Money Order

Search Engine Optimization

  • Custom product URLs
  • Custom web page URLs
  • Easy link creation within pages
  • “Catch all” SEO keyword and phrase editor
  • HTML easily parsed by search spiders
  • Per-page optimization (title, META, etc)
  • Per-product optimization (title, META, etc)
  • SEO-friendly product links
  • SEO-friendly category links
  • SEO-friendly brand links
  • SEO-friendly search links
  • SEO-friendly page links
  • Custom product image alt text


  • Shipping – Real-time rate calculations with major shipping providers
  • Flat rate shipping per order
  • Flat rate shipping per item
  • Free shipping tools
  • Table rates for weight and destination
  • Shipping quote estimates

Orders & Checkout

  • View, edit and fulfill orders from the control panel
  • Abandoned Cart Tracker
  • Single page checkout
  • Archive orders instead of deleting
  • Free Shipping Module Installed
  • Shipping tracking numbers
  • Automatic email order confirmations
  • Print invoices and packing slips
  • Automatic New Customer Welcome Emails
  • Add multiple items to cart
  • Accepts online payments other than purchases
  • Take your store down for maintenance
  • Display products in Multiple Currencies
  • Track customer communication on one page


  • Printable Catalog tool
  • Complete the online checkout system
  • “Call for pricing” option
  • One-click add to cart
  • Product comparison tool
  • Editable order status updates
  • Email/print invoices
  • Email/print packing slips
  • Customer address book
  • “Share this” pop-up box to social links
  • Create cross-sells for related products
  • In-store Order Pad feature
  • “Other customers bought…” dynamically created
  • Add links to Social Networks in the header, footer, and columns
  • Create and email a wish list

Social Shopping

  • “Like” button for Facebook
  • “Follow Us” on Twitter
  • Product Reviews
  • Product reviews may be edited
  • Tell a Friend
  • Share your Wish list with friends
  • Create accounts any time while browsing or during checkout
  • Guest checkout
  • Online order status and history
  • Recently ordered items
  • Address Book with default billing and shipping addresses
  • Customers may create wish lists
  • Newsletter subscription management
  • Marketing & Promotions
  • Displays abandoned carts
  • Built-in Contest Manager
  • Create discount codes
  • Discount codes may be split for selling to organizations and schools
  • Cart Discount Tool allows global discounts and dollar thresholds
  • The “Dangling Carrot” tool tells how much more for free shipping
  • Affiliate and discount codes

Marketing & Promotions 

  • Customer Loyalty Rewards Tool built in
  • Google Analytics codes may be imported
  • Sell Gift certificates
  • Built in lesson/appointment reservation system
  • Affiliate creation capabilities
  • New products lists automatically by category
  • User-defined top sellers list
  • Quick or Advance Search options
  • Events Calendar
  • Newsletter creator with a signup box
  • View Cart Links
  • My Account Links
    Robust Help/FAQ page
  • Video Tutorials for Training
  • Displays multiple currencies
  • UPS, USPS, FedEx
  • Define your own shipping rates
  • Add handling cost to orders

Email Marketing

  • Instantly generate Newsletter Blast
  • Built-in Newsletter Creator with a sign-up box on the home page
  • Export code for third-party bulk email tools

Content Management System

  • 100% browser-based
  • Create your own pages
  • Display returns policies, etc
  • Easy-to-use rich text editor editor
  • Contact Us page
  • Easy category management copy/move functions
  • Enter new customer details
  • Export customers to TXT file
  • Status updates are sent to customers via email

Images & Photos

  • Upload an unlimited number of photos
  • Add photos from your computer individually or in bulk
  • Automatically generated photo gallery
  • Photo thumbnails on product pages
  • Images & Photos
  • Per-image alt text and description for SEO capable
  • Thumbnail photos are created automatically
  • Open large images in a lightbox window
  • Share photos between products

Additional Features

  • Mobile Commerce Friendly
  • Complete HTML/CSS design customization
  • Multi-Currency Support
  • Built In Reporting
  • See who is online at any time
  • Products Viewed Ranking
  • Products Purchased Ranking
  • Detailed Customer Purchase Summary
  • Unsold Carts Tool
  • New Customers Report with Conversion Rates
  • Overall Order Statistics may be set by date range
  • Google Analytics Integration
  • Hosting & Security
  • Level 1 certified PCI compliant
  • Enterprise-grade network architecture
  • SAS type II certified data center
  • Hacker deterrent security provisioning

The Generator IMS / OMS / WMS

IMS Inventory Management System
OMS Order Management System
WMS Warehouse Management System

warehouse management

Deliver Extraordinary Every Step of the Way


The Generator provides an unparalleled level of functionality into your inventory, order and warehouse movements by uniting IMS, OMS and WMS. With this cutting-edge tech stack, you will appreciate a seamless experience with predictable outcomes at every stage of the process. Not only does this new approach allow for reduced overhead costs, but it also creates the highest level of efficiency allowing you and your customers to be aware of inventory and order status at all times, along with the confidence that there will always be enough stock in the available in the pipline so orders will move swiftly and smoothly throughout the entire fulfillment process.

The Generator tech stack also enhances data collection and reporting between modules. The platform and offers integrations other systems, and with third-party logistics to further reduce transportation costs and acquire real-time accurate shipping rates. With the Generator, your business never has to miss a beat!

More Than End-to-End Fulfillment

The Generator IMS, OMS, and WMS is a powerful tool that allows businesses to better manage their entire order fulfillment journey, from the moment an order is placed to its delivery to the customer, and everything in between.

In this ever-evolving omni-channel business world, customers have come to expect a seamless experience when placing orders. Therefore, it is essential to keep them updated at each step of the journey with emails, texts, or other means of communication. These touch points are key to providing an exceptional customer experience and securing customer loyalty and reocurring revenue. With the Generator businesses can coordinate inventory management, order management, warehouse management, packaging, and shipping, while also giving constant visibility into an order’s progress.

Ultimately, the Generator’s IMS, OMS enables businesses to accurately control all aspects of inventory, automate redundant processes, speed the processing of orders through the warehouse, and streamline work flows, leading to a more precise, efficient, and timely delivery of the orders.


The Generator IMS / OMS / WMS


The Generator is designed to provide easy scaling as the business grows and requires more inventory, order and warehouse management functionality. The platforms modular architecture allows for easy integration of new modules as needed, and the ability to expand the system with new features and functions that meet the needs and requirements of a growing business. The system is also optimized for performance and can handle large volumes of orders and data with ease. The platforms ability to integrate with other systems makes it possible to easily extend its reach across the entire business. All of these features make the Generator an excellent choice for any business looking to scale their inventory, order and warehouse management capabilities.



Automation built into the Generator provides a comprehensive stack solution that enables businesses to manage their inventory, order and warehouse more efficiently. The Generator automates the entire process, from ordering, tracking and managing stock levels, to automated purchasing rules, automated optimum inventory levels and alerts, to providing real-time visibility into inventory levels and movements. This automation eliminates redundant tasks and the need for many time consuming manual processes, saving money while ensuring accuracy and reliability. Automation also helps to better monitor and manage all steps in the end-to-end fulfillment process, reducing back orders, and allowing for more efficient replenishment and forecasting.


Utilization or Integration with the Generator allows businesses to easily track and make informed decisions about the inventory, order fulfillment and warehouse operations. The Generator integrates with existing modules such as, B2B and B2C eCommerce, Marketing Automation, Multi-Store Turnkey, PIM /DAM/ CMS, etc., and many accounting and other third-party Enterprise Resource Planning (ERP) systems. This integration allows businesses to have more accurate data from multiple sources, saving them time in the decision-making process. This system also provides real-time access to inventory information, allowing businesses to quickly adjust their supply chain operations. Additionally, the Generator can provide automated stock orders and notifications enabling businesses to respond quickly to customer demand, and reduce the risk of back orders and lost sales.



Analytics plays an important role in the Generator. With the use of analytics, the system can track and analyze customer information to identify trends and make better decisions. By tracking customer data, the system can also predict customer demand and improve stock levels. Analytics also allows the system to make more informed decisions about inventory levels and stock availability. As a result, businesses can reduce overhead costs by having the right amount of inventory on hand at all times. The use of the Generator’s analytics also enables businesses to better optimize their inventory, order and warehouse management processes, which in turn increases efficiency, productivity and profitability.


The Generator platform is cloud based and built to handle high-volume transaction processing, while providing a reliable, secure, and resilient system. The system is designed to scale up, allowing it to manage larger datasets. With its next level robust architecture the Generator system is built to optimize and enhance all the processes of your inventory, order and warehouse management.

The Generator IMS / OMS / WMS Features

✓ Automated inventory management: Track inventory levels in real-time, reorder points, and stock replenishment to quickly identify any discrepancies.
✓ Barcode scanning: Quickly scan items for accurate inventory, fulfillment, and tracking.
✓ Multi-location support: Manage inventory across multiple locations, so you can easily track inventory levels and transfers
✓ Automated order management: Quickly and accurately manage inventory, order fulfillment, and shipping with minimal manual intervention.
✓ Automated Billing and Invoicing: The set-up of rules for the automation and sending of invoices to customers on a one-time or recurring cadence that you set.
✓ Flexible Automated Order Processing: Allows for the processing of drop-shipping, split shipments, and back-orders.
✓ Automated Replenishment: Leverage integrated demand forecasting, inventory management to create automatic replenishment plans and orders.
✓ Automated Inventory Kitting: Components of items within a kit are shown through the assembly process.
✓ Order tracking: Track orders from the time they are placed to the time they are delivered.
✓ Customer management: The Generator’s built-in Customer Relationship Management (CRM) is included, featuring detailed customer and sales pipeline.
✓ Vendor management: Manage vendors, their products, and purchase orders, so you can easily keep track of what you need to order and when.
✓ International Business: Export packing documents are complete with the country of origin and Harmonized Trade Codes.
✓ Integration: Integrate with other systems, such as accounting, ERP, shipping, and customer relationship management (CRM) systems.
✓ Mobile access: Access your inventory management system on the go, so you can stay on top of your inventory levels no matter where you are.
✓ Shipping and Receiving: Track and manage all steps including inventory, picking, put away, location, shipping and tracking
✓ Warehouse Layout and Design: Assign products to the proper location to maximize efficiencies and speed up order picking and fulfillment.
✓ Automated Cycle Counting: Using barcodes for tracking inventory levels and their movements automates the management side of inventory control.
✓ Automated Returns Processing: Reduces the time and labor needed to manage returns.
✓ Reporting and analytics: Generate reports and analyze data to gain insight into your inventory levels and trends.
✓ Security and Compliance: PCI complaint customer data with secure authentication and encryption to ensure secure transaction

Generator Digital and Print Marketing Automation

The Generator Marketing Automation is a powerful tool for businesses who want to maximize their marketing production efficiency, accuracy and repeatability

Digital and Print Marketing

By utilizing The Generator Marketing Automation platform as a centralized reliable source of truth, companies can quickly and easily generate custom publications in both digital and printable PDF formats, complete with product hyper-links and customer-specific versions with pricing. This ensures that all of their marketing materials, such as catalogs, sales flyers, ad circulars, order forms, price lists, etc., are up-to-date and accurate. In addition, it can also be used to create targeted emails, drip campaigns and automated sales cycle contacts, making it a great tool for omni-channel marketing strategies.

The Generator makes it possible to create marketing materials virtually instantly!

Create Custom Digital and Print Catalogs in Minutes

If you bought or sold products using a catalog, then you understand the importance of having an automated software system like the Generator that can dynamically create complete custom catalogs for both digital and print output in minutes.

With the Generator’s automated catalog creator, companies can quickly and easily create custom catalogs that are tailored to their specific needs. This new automation significantly saves time and money in catalog production and in all associated overhead, verses catalogs done “the old fashioned way”. The system further increases its value by dramatically speeding up the time it takes to get products to market.

The Generator’s ability to create fully customizable catalogs instantly for digital or print output allows companies to focus on other aspects of targeted sales, marketing and customer service.

By using the latest Cutting-Edge technology, companies can create and deploy catalogs that are visually appealing and easy to navigate virtually instantly, this attract more customers and increase sales.

The Generator also offers a number of other benefits, such as improved content management, faster time to market, streamlined production work flows and reduced redundancy. This can result in improved accuracy and significant time and cost savings for businesses. It allows businesses to create and distribute more content than before, enabling them to reach more customers and build brand recognition.

The Marketing Automation Generator is an invaluable asset that will help businesses take their marketing strategies to the next level.

Generator Digital and Print Marketing Automation​ Features

  • Instantly create digital and printable marketing materials, including print catalogs, order forms, price lists, postcards, and tri-fold sales flyers
  • Easily create automated sales cycles, which send scheduled marketing material and follow-up emails to help convert leads into customers
  • Reach large numbers of contacts quickly and cost-effectively with email marketing campaigns tailored to their specific needs
  • View reports about campaign views and link performance to help measure success
  • Create unlimited marketing lists and populate them manually or via dynamic criteria
  • Templates and comprehensive customization tools for your email blasts and print materials
  • Create, manage, and sort multiple email campaigns and easily view their statistics
  • Variables that allow content to be personalized for each recipient
  • Detailed sales and inventory statistics and reports
  • Ability to create and execute automated campaigns
  • Real-time segmentation capabilities
  • Social media integration
  • Rationalization and targeting capabilities
  • Marketing automation workflow builder
  • Automated segmentation and targeting
  • Robust customer journey mapping capabilities
  • Optimization of campaigns and campaigns performance tracking

Generator PIM / DAM / CMS

PIM Product Information Management
DAM Digital Asset Management
CMS Content Management System

Creativity and Productivity Tech Stack

Product Information Management System (PIM): With the Generator PIM, you’ll be able to quickly and accurately manage product data in one centralized platform, allowing you to easily share product information across multiple sales and marketing channels. PIM is the first part of the Generator tech stack that streamlines productivity and increases efficiency.
Product Information Management

Digital Asset Management System (DAM): By integrating DAM into the Generator’s tech stack, you’ll have simplified access to all of your digital assets, allowing you to easily find, store, share and manage digital files. 

The Generator DAM makes it much easier to keep track of all your digital assets in one centralized place.

Content Management System (CMS): With the Generator tech stack inclusion of a CMS, you’ll also be able to more effectively manage and maintain your website’s content from a single platform. 

The Generator platforms automation gives you the power to create, edit, and publish content quickly and efficiently, making it easy to keep your website(s) up-to-date, and produce more sales and marketing contact.


The Generator’s combination of these three technologies will allow you to easily and efficiently manage all your product data, digital assets and website content in one place. 

This Generator tech stack will save you time and money, while also giving you the power to instantly update your products, digital assets and website content from one platform.

By utilizing the Generator PIM / DAM / CMS combination, businesses can quickly and accurately create and publish product related sales and marketing content, both digitally and in print materials.

This Cutting-Edge technology stack combination is an advantageous strategy for swiftly launching projects and for continuing to effectively expand them.

By integrating the Generator PIM system with the DAM and CMS, a single source of reliable and up-to-date data is ensured, allowing for a faster and more effective work flow, and the integration of all sales and marketing channels. 

This powerful synergy of the three tools not only makes the overall work flow smoother and more efficient, but also helps to save both time and money in the long run.

Generator Features

The Generator offers a centralized hub for product information, digital assets and content which is necessary for working on websites, catalogs, brochures, ads, price lists, order forms and other sales and marketing materials. 

This interactive combination effectively simplifies the process of content creation, customization, removing redundancies, and speed up publication time – which ultimately reduces production time and all associated costs. 

The Generator systems single source of truth ensures that the information is always correct and up to date, resulting in a more agile and efficient work flow that intuitively connects with all of the company’s sales and marketing channels.

The Generator’s utilization of this effective PIM / DAM / CMS combination has the ability to maximize efficiency and increase productivity to create and update e-commerce websites and brand marketing. 

By centralizing product information, digital assets, and content management in one place, the Generator simplifies the process, eliminates repetition and accelerates the publication process, while also significatly reducing the time and money spent on production.


The Generator Multi-Store eCommerce Platform

What is Multi-Store eCommerce?  The Generator’s Multi-Store eCommerce is an extraordinary feature that allows suppliers to manage multiple storefronts from a few, to dozens, hundreds, or thousands of eCommerce websites filled with your products from a single back-end admin.

With just a few clicks, instantly create world class feature-rich websites for your company from one single platform for all your brands, niche or regional eCommerce, complete with pre-loaded and always-up-to-date products, prices, inventory and sale items, speeding time to market, reducing all associated costs and increasing overall profits.

The Generator multi-store platform also provides the unique ability to simplify eCommerce for your resellers by create a white-label program of websites, niche, brand stores, in-store retail kiosks, buying groups portals, or regional eCommerce stores with customer specific products and pricing to drive more sales for both you and for your resellers 24/7/365.

Cutting-Edge Solutions offers multiple types of eCommerce website platforms for resellers to connect with your data on any budget. 

The Generator can connect your product data feed seamlessly with Pro-Active websites, Showcase websites, or to your resellers existing website platform of: Shopify, Magento, Big Commerce, and Woo Commerce.

With the Generator’s multi-store comprehensive industry leading capabilities, any eCommerce strategy can easily be adapted

Generator Multiple-Store eCommerce (eNetwork) Features

Generator Marketplace Automation

The Generator Marketplace Automation is the turnkey solution for merchants looking to accurately sell and manage their inventory and across multiple marketplace’s and online websites efficiently.

The Generator’s built-in automation processes speed time to market, ensure inventory accuracy, reduces redundancy, streamlines fulfilment, and effortlessly reconciles payments across multiple marketplaces for FBA or merchant fulfilled orders.

Selling your products on major marketplaces can lead to incredible gains in revenue at the bottom line.

With the Generator’s Marketplace Automation control center, you can instantly synchronize your inventory across multiple marketplaces simultaneously as well as all your eCommerce websites (B2B and B2C),in an accurate manner allowing you to avoid overselling, and manage your product data from a single source of truth. 

Furthermore the Generator control center enables you to dynamically pull the right marketplace categories and all relevant data fields necessary to create high-volume listings with always up-to-date specific or advanced pricing capabilities.

With the Generator’s capabilities, merchants can keep accurate inventory across all their marketplaces, making sure customers always have the correct stock levels. 

The Generator platform’s automated payment reconciliation receives bulk payments from marketplaces and can be enabled to pay down each specific order/invoice, saving valuable accounting time and money on thousands of transactions, allowing merchants to keep on top of their finances.

The Generator Marketplace Automation can easily integrate with your other existing systems, enabling merchants to effectively manage all marketplace sales in one place. 

The platform’s streamlined do-it-one-time work flows are key to efficiently managing your listings, reducing redundancy, order fulfillment time, and associated overhead costs all while maintaining product / brand consistency.

The Generator Marketplace Automation is a complete turnkey solution that enables companies to substantially increase their bottom-line sales, and achieve serious marketplace success.

The Generator Marketplace Automation also works with FBA Fulfillment by Amazon and other marketplace fulfillment programs.

Generator Marketplace Automation Features


OLD CRM Features

  • Leverage a complete view across the entire customer life-cycle to optimize your relationship with each individual customer
  • Phone system integration with auto-dialing, to increase call contacts and speed efficiency, complete with call logging, time, date, and notes
  • Role-based defined roles and permissions for users, such as what they can get access to and what level of access they are allowed for each page.
  • Automated Sales Cycle – schedule a cycle of automated emails and targeted information to specific customers increasing contact between your sales calls
  • Lead management to build prospects into customers
  • Easily view detailed customer account history, active orders, and most purchased items
  • Compile sales representative call lists
  • Logs sent customer emails
  • Product-specific and price-level quotes
  • Task scheduling and calendar
  • Intuitive reporting and dashboard

OLD Vendor Connect Features

  • Vendor Connect is a secure portal for vendors within the Generator for integration with products and purchasing
  • Vendors can log in to upload and maintain their product content and data
  • Products uploaded by vendors are held in a staging area to be approved and finalized
  • Reminder emails can be automatically sent to vendors on a timed basis requesting their assistance in updating their product data
  • Our distributed order orchestration enables companies to smoothly process orders to multiple vendors for fulfillment
  • Optimizes enterprise-wide inventory
  • Delivers speed to market
  • Comprehensive: The Generator is an innovative suite of modules that provide comprehensive applications to better manage all aspects of the business
  • Scalability: Flexible and customizable with a company’s needs, allowing it to grow with the company as it expands
  • Automation: Able to automate many of the redundant processes that are traditionally done manually
  • ROI: Affordable for any size business. Cost-effective system and operational efficiencies that save significant time and money overall
  • Collaboration: Enables collaboration between departments, allowing for more streamlined, efficient, and effective workflows
  • User Experience: Provides a user-friendly interface and experience for employees, customers, and partners for easy utilization
  • Integrations: Integrates with hundreds of other existing systems, allowing for a seamless flow of data and information
  • Globalization: Global ready with multiple languages, currencies, value-added tax (VAT), country of origin, and Harmonized Tariff Schedule (HTS) codes
  • Analytics: Data-driven insights, analytics and reporting capabilities that allow businesses to make more informed decisions
  • Data Security: PCI compliant enterprise-level secure environment for the data storage and processing of large volumes of orders
  • Fast Flexible Deployment: With over 20 years of experience, we are committed to working with your team to ensure swift and efficient deployment
Cutting-Edge Solutions Features Diagram