Generator B2B eCommerce Solution

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Customer Experience
B2B ERP eCommerce Back End of Platform


Management Highlights

  • Maximize efficiencies with product data in one central repository

  • Re-purpose and effectively coordinate product information consistently across multiple sales channels

  • Instantly create a Business to Business website (B2B) with every world-class feature

  • Increase sales and streamline the process in market channels, including Amazon, eBay, Walmart, Reverb, and more.

  • Improve your customer buying experience and brand loyalty

  • Instantly create dealer websites, or in-store sales kiosks, complete with their own branding and prices

  • Manage and deliver consistent product data feed to UNLIMITED dealer websites – simultaneously

  • Reduces digital and print development time and cost by up to 90%

  • Immediate real-time for e-publishing media production

  • Effectively and accurately manage product content for simultaneous internet and print production

  • Reduce costs in sales, marketing, and IT

  • Simplified flow of product information between departments throughout the enterprise

  • Significantly shorten the product time-to-market cycle

Content and Product Information Management

  • Enter product information one time that can be instantly repurposed

  • Automatically generates both print and web images from a single image file

  • Detailed product descriptions, bullet points, notes, videos, and spec sheets can be added to any product

  • Product information updates happen instantly, ensuring accuracy and uniformity

  • Coordinate all product information consistently across channels

  • Create informational and landing pages

Enterprise Order Management

  • Generator Enterprise Order Management is your business operating system for efficiency and productivity, while constantly driving sales, cost savings, and improved margins

  • A rich feature system that includes order management, multichannel management, inventory management, purchasing, insightful reporting, and analytics

  • Designed to move orders quickly and efficiently from capture to warehouse and ultimately fulfillment, the customer remains the center of your operation at all times

  • Smoothly coordinates order management across sales and fulfillment channels

  • Intuitive order pick tickets allow orders to be pulled in a logical flow based on the item's warehouse location

  • Set employees and sales representatives to specific tasks or pages within the order process to perform roles or functions

  • Beginning to end, a streamlined and effective order management process for your business

Business to Business eCommerce

  • Visitors see products in detail with list prices – only logged-in customers see wholesale pricing and customer-specific cost prices

  • Shop by “Today’s Deals” – Always be promoting your current sale and special items

  • Shop by “Brands” – Brand logos directly link to the products 

  • Shop by “What’s New” – Directly linked to your latest products

  • Shop by “Categories” – Shop fast, three-click shopping

  • Shop by “Closeouts and Bargains” – Consistently sell discontinued, stagnated, and B stock inventory

  • Shop by “Department” – Display products within the specific departments

  • Advanced search capabilities – Creates user-friendly and interactive searches

  • Quick order composer – Fast order entry, by model number and quantity

  • Customer-specific prices – Customers see their own confidential specific cost prices

  • Quantity discount prices – Show price breaks for volume purchasing

  • Level pricing for specific groups

  • Show exact inventory levels, or traffic lights for stock levels: Green = in stock, Yellow = low stock level (call for availability), Red = temporarily out of stock

  • Applications for customer accounts and terms – Fully customize your forms to easily get the exact information you need

  • Customer-specific website preferences – Customers can personalize their website experience: favorite departments, order fulfillment, sort order, view mode, font size

  • Track orders – Customers and view orders with status and tracking information

  • View saved orders – Ability to view all orders, save and submit at any time

  • Multiple languages – Option to allow customers to shop in their own language

  • Multiple currencies – Option to allow customers to shop in their own currency

  • Two user view modes for product display – Grid or quick view

  • Export settings – Establish minimum orders, price levels, terms, payments, products, limits

  • Informational pages – Customize for any use

  • Analytics-enabled – Detailed reports that track website traffic in depth

  • Design your own custom B2B website look and feel – customizable website template

  • Mobile Friendly -Fully Responsive Web Design

  • View the website in multiple languages, and currencies

  • Administration permissions system defining access levels for roles and users

  • Batch import and export of catalog and customer information

  • Dropship with customer logo on packing slip

  • Place advertising banners on websites, track per click or by a designated length of time

  • Customer groups

  • Product bundles

  • Recently viewed and compare products

  • Shows cross-sell and recommended products

Digital and Print Module

  • Create product catalogs with accurate up-to-the-minute consumer or dealer prices

  • Produce print-ready media in substantially less time, while being more cost-effective

  • Reduce production time, and time to market by as much as 90%

  • Dynamically produce multiple forms of print and digital without the need for design software

  • Create digital catalogs with hyperlinks to the website for instant ordering

  • Create sales flyers, price lists, postcards, order forms, and more

  • Instantly produce price-lists

  • Dynamically created page numbers, headers, and footers

  • Automatic catalog page index

  • The Generator knows where every item is on every page

  • Fully customizable page templates and layouts

  • Page tabs (colored) can be added to sections

  • CMYK colors

  • PDF Output in multiple printer formats

  • Upload custom, informational, or advertising pages into your catalogs

Dealer eNetwork Multi-Store Syndication

  • Your products, instantly appear on reseller websites complete and up-to-date, with the reseller's personal branding and pricing.

  • Easily manage your product feed from the central data repository admin, delivering consistent and specific product content to up to thousands of reseller websites simultaneously.

  • Data feed shows complete descriptions, images, prices, stock levels (optional), sale items, video, and audio clips, PDFs, cross-sells, and up-sells.

  • Shorten product time to market. Products, promotions, sale items, and data updates appear instantly on reseller websites.

  • Provides instant world-class websites with every big box store feature that your reseller needs to effectively sell online.

  • Compound your sales promotions by instantly placing new products and sale items onto your dealer’s website home page.

  • The Generator central repository contains all your inventory items, you control reseller approval for brands and products.

  • Self-service sign-up process. Your reseller applies from a link on your website or from your email, you approve them, they log in and add a logo and price margin to the website that comes complete with all authorized products.

  • Websites can be offered for a low cost, for achieving a set sales volume, or free to resellers.

  • Advertising banners can be sent from the Generator to the websites, for products, brands, or vendors. Ads can be either sold per click or for a designated length of time, creating additional promotions or revenue streams.

  • Help resellers to better sell your products by providing them with the right product data and online solutions to succeed.

CRM – Customer Relationship Management

  • Leverage a complete view across the entire customer life-cycle to optimize your relationship with each individual customer

  • Phone system integration with auto-dialing, to increase call contacts and speed efficiency, complete with call logging, time, date, and notes

  • Role-based defined roles and permissions for users, such as what they can get access to and what level of access they are allowed for each page.

  • Automated Sales Cycle – schedule a cycle of automated emails and targeted information to specific customers increasing contact between your sales calls

  • Lead management to build prospects into customers

  • Easily view detailed customer account history, active orders, and most purchased items

  • Compile sales representative call lists

  • Logs sent customer emails

  • Product-specific and price-level quotes

  • Task scheduling and calendar

  • Intuitive reporting and dashboard

Vendor Connect Portal

  • Vendor Connect is a secure portal for vendors within the Generator for integration with products and purchasing

  • Vendors can log in to upload and maintain their product content and data

  • Products uploaded by vendors are held in a staging area to be approved and finalized

  • Reminder emails can be automatically sent to vendors on a timed basis requesting their assistance in updating their product data

  • Our distributed order orchestration enables companies to smoothly process orders to multiple vendors for fulfillment

  • Optimizes enterprise-wide inventory

  • Delivers speed to market


Have a comprehensive B2B eCommerce website, ERP, and all-in-one solution full of features, functionalities, and benefits. 

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Generator B2B eCommerce Solution  (Back end) 

B2B Generator eCommerce Website (Front end)

Shopping Cart Features and Functionalities

Fully Responsive Website

Customizable Site Design

Automated Sales Cycle

​(CRM) Customer Relationship Management

Automatic Campaigning

Digital and Print media Creations

Print and Digital Catalog Creations

Advertising and Promotions

Sales and Marketing

Leads and Lists Management


Protocols and Admin Features

Product Management

Inventory Management

Vendors Management

Order Management

Order History and Favorites

Pick Tickets

Advanced Pricing

Custom Pricing Methods

Multiple Payment Options

Multiple Shipping and Delivery Options

Customizable Data Imports/Exports

Social Media Tools


Over 2000 Integrations

Advanced Search Enabled

Briefings, Analytics, Statistics and Reports

International Options

Multiple Product Views Display



B2C Pro-Active Websites

B2C eCommerce Website

Enable Free Shipping or Order Value Basis

Easily listing and sales on Ebay

Easy Layout Customization

Recently Viewed Items and Recommended Products

Professional Designs or Creation Your Own

Multiple Payment Gateways pre-installed and Multiple

Languages, Currencies and Tax Zones

Built in Contest Manager

Built in Events Calendar

List and Schedule Appointments, Classes and Lessons Online

Built-in Rental and Lease to Own Module

One Page Checkout and Customer Communication

Abandoned Shopping Cart

Curbside Pick up

E-mail Marketing Tools

Specials and Featured Products 

Customer Discount and Loyalty Programs

Search Engine Optimization (SEO)

Customer Rankings, Products Viewed and Purchased Products

Extensive Video Help and FAQ Tutorials 24/7

Manage Multiple Discount Codes and Trackable Coupons

Assign Cross-Sell Items with one click

Instantly Generate Product Sales, eblasts and Newsletters

Instant Product Brochures for Each Item with QR Code

Impressive Dealer Features

Sell Thousands of Products from Leading Suppliers

Built in Reporting


eSyndications Multiple Stores Online

Easy Customer Signup and Instant Set up

Multi-Online Store Product Data Feed



Data Feeds and Data Hub

Data Migrations

Data Entry

Data Re-purposing

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