Focused on helping music businesses become better marketers, this new software can create catalogs, mailing pieces, product emails specials, postcards, dealer websites, business to business websites, banner ads and price lists instantly and easier than any other system. Today, the company works with the industry's largest distributors and music retailers ranging in all sizes.


Management Team:

Bill Walzak

President/CEO/Chief Software Architect:

Bill has been involved with the music business for over 30 years and built a number of innovative companies. Mechanical Music Corporation is the parent company and has the distinction of providing innovative products to the music industry. The company has an impressive list of exclusive products target towards percussionists and performing musicians. The Advantage Wholesale division serves as a music distributor selling instruments and accessories to hundreds of music retailers. The Pro-Active Websites division designs, creates and provides the technology services we offer to music retailers, distributors and manufacturers. We share Bill’s goal to provide the absolute best websites and marketing tools to help businesses grow!


Arley Canterbury
Chief Information Officer:

An accomplished Bass Player, Keyboardist,  and Composer, Arley brings his love of music into Information Technology. His songs have been featured in Motion Picture Soundtracks and Video Games.

Before joining Pro-Active, Arley held Senior IT positions in the Silicon Valley of California. His focus is to drive the R/D Team to always think as a customer, in hopes to make the web an easier place for both retailers and consumers.



David Hall
Vice President - Sales & Marketing:

David brings over 30 years of music industry experience to the company. From retail to wholesale, his depth of knowledge and skill-set bring a unique set of tools to the organization. Previously, David was with Hal Leonard Corporation for 17 years and served as Sales Manager - eCommerce and Distributors. These experiences position David to effectively build business and customer loyalty for the company’s products and services.